Hospitality · Tourism · Leisure

Web systems for hospitality, tourism and leisure that ship on time.

Websites, apps and the data systems behind them for hotels, tour operators and leisure businesses. Built in WordPress and Laravel, with AI integrations and MCP servers where they help. Founder-led, from Cluj, Romania.

  • 20+ years in web development
  • Our plugin runs on 3,000+ sites
  • Replies within 1 business day

How a project runs

  1. Free intro callTell us what you're building
  2. Approach and rough budgetOnce we understand the project
  3. BuildYou talk to the developers
  4. Launch and supportOn the agreed date
Cornel is a pro. He has enough experience to be collaborative and suggest improvements to your ideas. The result is an outcome that is better than envisioned.
T. Gore · Eagle River Associates

Services

What we build

Most of our clients are in hospitality, tourism and leisure. From a single property's website to systems where many sites run from one source of data, you work directly with experienced developers.

one source · many sites · portals · reports

Web systems

Several websites, portals and reports running from one source of data. Update rates or availability once in the central warehouse and every site that shows them updates too.

Data warehouseMulti-propertyShared content
Example · one source, many sites
SourceData warehouserooms · rates · activities
  • Property site A
  • Property site B
  • Agent portal
  • Reports & exports
wp-content/themes/ · wp-content/plugins/

WordPress & WooCommerce

Custom themes and plugins built with Advanced Custom Fields, so your team can edit content without breaking the layout.

WordPressWooCommerceACF
app/ · routes/ · database/

Laravel applications

Reporting dashboards, product catalogues, client portals and back ends for mobile apps. You own all of the code.

LaravelDashboardsPortals
/api/v1 · webhooks

APIs & integrations

REST APIs for your apps and partners, and connections to the payment, CRM and shipping tools you already use.

RESTWebhooksIntegrations
/mcp · tools · resources

AI integrations & MCP servers

AI features inside the tools you already run, and MCP servers that let assistants like Claude or ChatGPT work with your data, within the permissions you set.

LLM APIsMCP serversAutomation

Consultancy

Advice from people who build

Before you build, while you're building, or when something isn't working: 20+ years of web development, put to work on your decisions. You get a straight answer and a written plan, whether or not we end up writing the code.

code · plugins · hosting · speed · security

Technical audit

We go through your site or system: code, plugins, hosting, speed and security. We tell you what to fix first, what can wait, and roughly what each fix takes.

You getA written report with clear priorities

stack · integrations · budget

Plan before you build

WordPress, Laravel or an off-the-shelf tool? Connecting a booking engine, payments, a CRM or AI? We map out the architecture, the integrations and the budget before anyone writes code.

You getArchitecture and scope you can hand to any developer

quotes · code · estimates

Second opinion

A quote from another agency, or a project that keeps slipping? We review the plan, the code or the estimate and tell you what's solid and what isn't.

You getAn independent review in plain language

reviews · decisions · questions

Ongoing technical advice

A senior developer your team can call on: a set number of hours a month for reviews, decisions and questions, without hiring a full-time CTO.

You getMonthly hours, used when you need them

From €59 / hour, excl. VAT

Billed by the hour. Audits and larger projects get a better rate than one-off questions.

Plugins

Our own WordPress plugins

Built and maintained in-house, free and open source.

wordpress.org/plugins/search-analytics

Search Analytics for WP

See what visitors search for on your site and which searches find nothing. The data stays in your own database.

3,000+ active installs5/5 from 30 reviews
Plugin details
wordpress.org/plugins/feature-request-system

Feature Request System

A public feature request board. Visitors vote on ideas, you move them through statuses like Planned and Shipped, and followers get an email when a status changes.

New on WordPress.org
Plugin details
wordpress.org/plugins/search-steer

Search Steer

Hide posts from your site search, or steer it post by post: keywords bring a post into the results, stop keywords keep it out.

Soon on WordPress.org
Plugin details

About

Who you'll work with

Master WebTools is a web development company in Cluj, Romania, founded by Cornel Raiu in 2012. Most of our work is for hospitality, tourism and leisure businesses, and you talk directly to the people who write your code.

Cornel has more than 20 years in web development. WordPress and Laravel are the daily tools, and along the way he has worked with plenty of other systems, languages and frameworks. Most clients come back, and some have worked with us for more than five years.

Experience
20+ years
Focus
Hospitality & tourism
Founded
2012
Cornel RaiuFounder20+ years in web development. Author of the Search Analytics for WP, Feature Request System and Search Steer plugins.
Bogdan RaiuDeveloper10 years building applications for the tourism and leisure sector.

Reviews

What clients say

He’s worked on numerous projects of mine and has delivered every single one on time and on budget.
Stephen E.Owner, StephenEsketzis.com
He’s an expert in PHP and using Advanced Custom Fields to make the WP Admin area easy to use for clients.
Jonathan F.Founder & Creative Director, Adaptive Web Studio
…I have used him exclusively for the past 5 years.
Duane Y.CEO, inTransitGlobal

Contact

Your first call is free

Tell us what you're building and where you're stuck.

  1. Confirm your emailone click in the email we send you
  2. We reply with our questionswithin 1 business day
  3. Free call, then approach and budgetif it looks like a fit

Prefer email? contact@master-webtools.com

What are you building, when do you need it, and is anything already in place?
Only if you'd rather talk than email.

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