# Web systems for hospitality, tourism and leisure that ship on time.

> Websites, apps, data systems and web development consultancy for hotels, tour operators and leisure businesses. WordPress, Laravel, AI and MCP. 20+ years.

Hospitality · Tourism · Leisure

Websites, apps and the data systems behind them for hotels, tour operators and leisure businesses. Built in WordPress and Laravel, with AI integrations and MCP servers where they help. Founder-led, from Cluj, Romania.

[Book a free call](https://www.master-webtools.com/#contact) [See what we build](https://www.master-webtools.com/#services)

- 20+ years in web development
- Our plugin runs on 3,000+ sites
- Replies within 1 business day

## How a project runs

1. **Free intro call** Tell us what you're building
2. **Approach and rough budget** Once we understand the project
3. **Build** You talk to the developers
4. **Launch and support** On the agreed date

> Cornel is a pro. He has enough experience to be collaborative and suggest improvements to your ideas. The result is an outcome that is better than envisioned.

_**T. Gore** · Eagle River Associates_

Services

## What we build

Most of our clients are in hospitality, tourism and leisure. From a single property's website to systems where many sites run from one source of data, you work directly with experienced developers.

### Web systems

Several websites, portals and reports running from one source of data. Update rates or availability once in the central warehouse and every site that shows them updates too.

Data warehouse · Multi-property · Shared content

Example · one source, many sites

Source **Data warehouse** rooms · rates · activities

- Property site A
- Property site B
- Agent portal
- Reports & exports

### WordPress & WooCommerce

Custom themes and plugins built with Advanced Custom Fields, so your team can edit content without breaking the layout.

WordPress · WooCommerce · ACF

### Laravel applications

Reporting dashboards, product catalogues, client portals and back ends for mobile apps. You own all of the code.

Laravel · Dashboards · Portals

### APIs & integrations

REST APIs for your apps and partners, and connections to the payment, CRM and shipping tools you already use.

REST · Webhooks · Integrations

### AI integrations & MCP servers

AI features inside the tools you already run, and MCP servers that let assistants like Claude or ChatGPT work with your data, within the permissions you set.

LLM APIs · MCP servers · Automation

Consultancy

## Advice from people who build

Before you build, while you're building, or when something isn't working: 20+ years of web development, put to work on your decisions. You get a straight answer and a written plan, whether or not we end up writing the code.

### Technical audit

We go through your site or system: code, plugins, hosting, speed and security. We tell you what to fix first, what can wait, and roughly what each fix takes.

**You get:** A written report with clear priorities

### Plan before you build

WordPress, Laravel or an off-the-shelf tool? Connecting a booking engine, payments, a CRM or AI? We map out the architecture, the integrations and the budget before anyone writes code.

**You get:** Architecture and scope you can hand to any developer

### Second opinion

A quote from another agency, or a project that keeps slipping? We review the plan, the code or the estimate and tell you what's solid and what isn't.

**You get:** An independent review in plain language

### Ongoing technical advice

A senior developer your team can call on: a set number of hours a month for reviews, decisions and questions, without hiring a full-time CTO.

**You get:** Monthly hours, used when you need them

From €59 / hour, excl. VAT

Billed by the hour. Audits and larger projects get a better rate than one-off questions.

[Ask about consultancy](https://www.master-webtools.com/?need=consultancy#contact) [How consultancy works](https://www.master-webtools.com/consultancy/)

Plugins

## Our own WordPress plugins

Built and maintained in-house, free and open source.

### Search Analytics for WP

See what visitors search for on your site and which searches find nothing. The data stays in your own database.

**3,000+** active installs **5/5** from 30 reviews

[Plugin details](https://www.master-webtools.com/plugins/search-analytics/)

### Feature Request System

A public feature request board. Visitors vote on ideas, you move them through statuses like Planned and Shipped, and followers get an email when a status changes.

**New** on WordPress.org

[Plugin details](https://www.master-webtools.com/plugins/feature-request-system/)

### Search Steer

Hide posts from your site search, or steer it post by post: keywords bring a post into the results, stop keywords keep it out.

**Soon** on WordPress.org

[Plugin details](https://www.master-webtools.com/plugins/search-steer/)

About

## Who you'll work with

Master WebTools is a web development company in Cluj, Romania, founded by Cornel Raiu in 2012. Most of our work is for hospitality, tourism and leisure businesses, and you talk directly to the people who write your code.

Cornel has more than 20 years in web development. WordPress and Laravel are the daily tools, and along the way he has worked with plenty of other systems, languages and frameworks. Most clients come back, and some have worked with us for more than five years.

- **Experience:** 20+ years

- **Focus:** Hospitality & tourism

- **Founded:** 2012

_**Cornel Raiu** Founder 20+ years in web development. Author of the Search Analytics for WP, Feature Request System and Search Steer plugins._

_**Bogdan Raiu** Developer 10 years building applications for the tourism and leisure sector._

Reviews

## What clients say

> He’s worked on numerous projects of mine and has delivered every single one on time and on budget.

_**Stephen E.**Owner, StephenEsketzis.com_

> He’s an expert in PHP and using Advanced Custom Fields to make the WP Admin area easy to use for clients.

_**Jonathan F.**Founder & Creative Director, Adaptive Web Studio_

> …I have used him exclusively for the past 5 years.

_**Duane Y.**CEO, inTransitGlobal_

Contact

## Your first call is free

Tell us what you're building and where you're stuck.

1. **Confirm your email** one click in the email we send you
2. **We reply with our questions** within 1 business day
3. **Free call, then approach and budget** if it looks like a fit

Prefer email? [contact@master-webtools.com](mailto:contact@master-webtools.com)

Web systems for hospitality, tourism and leisure, from Cluj, Romania. Since 2012.

## Company

- SC Master WebTools SRL
- VAT ID (CUI) RO30089574
- Trade Register J12/1089/2012
- sat. Dezmir, str. Cloșca 74C, Cluj, Romania, 407039

## Contact

- [contact@master-webtools.com](mailto:contact@master-webtools.com)
- [LinkedIn](https://www.linkedin.com/in/cornelraiuphpwebdeveloper/)
- [Upwork](https://www.upwork.com/freelancers/~011676814279b979a8)

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