Consultancy

Web development consultancy

Senior advice on websites, web systems and integrations, from a team that builds them every day. Most of our clients are in hospitality, tourism and leisure. You don't have to hire us to build what we recommend.

Ask about consultancy From €59 / hour, excl. VAT

What we can help with

code · plugins · hosting · speed · security

Technical audit

We go through your site or system: code, plugins, hosting, speed and security. We tell you what to fix first, what can wait, and roughly what each fix takes.

When it helps

Your site is slow, hard to update or breaks after updates, or you've inherited it and don't know what's inside.

What we look at

Custom code, themes and plugins
Updates, dependencies and what's fallen behind
Hosting, backups and how changes go live
Page speed and Core Web Vitals
Security basics: access, versions, exposed data

What you getA written report ordered by impact, with an estimate in hours for each fix, and a call to walk you through it.

stack · integrations · budget

Plan before you build

WordPress, Laravel or an off-the-shelf tool? Connecting a booking engine, payments, a CRM or AI? We map out the architecture, the integrations and the budget before anyone writes code.

When it helps

You're about to commission a new site or system, switch platforms, or connect booking, payment or AI tools.

What we work out

WordPress, Laravel or an off-the-shelf tool
Where your data lives and how it reaches each site
Integrations: booking engines, channel managers, payments, CRM
Where AI and MCP servers actually help
Budget and phases

What you getA written architecture and scope that any developer can quote against.

quotes · code · estimates

Second opinion

A quote from another agency, or a project that keeps slipping? We review the plan, the code or the estimate and tell you what's solid and what isn't.

When it helps

You have quotes that are hard to compare, a proposal you can't judge, or doubts about work already delivered.

What we review

Proposals and estimates
The code and how it is deployed
The plan, compared with what's been delivered
Calls with your developers, if you want us there

What you getA plain-language review: what's solid, what's risky, and what to ask.

reviews · decisions · questions

Ongoing technical advice

A senior developer your team can call on: a set number of hours a month for reviews, decisions and questions, without hiring a full-time CTO.

When it helps

You have developers or an agency, but no senior technical person on your side.

What we do

Review plans and code changes
Help you make technical decisions
Answer your team's questions
Keep an eye on security and updates

What you getA monthly block of hours, used when you need them.

How it works

Free intro callWe find out what you need, and whether consultancy is the right fit
Scope and hoursFor audits and plans, we agree the scope and the hours before we start
The workWe review, ask questions and write it up
ResultsWritten results, and a call to go through them

Pricing

From €59 / hour, excl. VAT

Billed by the hour. Audits and larger projects get a better rate than one-off questions.

For audits and plans we agree the hours before we start, so you know the cost upfront.

Ask about consultancy

Why us

We build, too

Our advice comes from 20+ years of building websites and web systems, and we still write code every day.

We know the sector

Most of our work is for hotels, tour operators and leisure businesses: rates, availability, bookings and the systems behind them.

No strings attached

You don't have to hire us to build it. The report and the plan are yours, and any developer can work from them.

Questions

Do we have to hire you to build it?

No. The report or plan is yours, and any developer can work from it. If you'd like us to build it, we'll quote for that separately.

Can you work alongside our current developers or agency?

Yes. We can review their work, join technical calls, or advise your team every month.

What do you need from us to start?

A short description of the problem or the project. For an audit, access to the code and hosting; read-only access is usually enough.

Do you only work with hospitality businesses?

No. Most of our clients are in hospitality, tourism and leisure, but the advice applies to any WordPress, Laravel or custom web project.

Tell us what you're working on

Describe the project or the problem, and we reply within 1 business day.

Ask about consultancy

Prefer email? contact@master-webtools.com